LL Cool J (James Todd Smith) was born on 14th January 1968 and raised by his grandparents in Queens, NY. His stage name stands for "Ladies Love Cool James." LL became the first rap artist to have 6 consecutive million-selling LPs. His career image has seen him transcend from streetwise rapper to sitcom actor. What separates LL from other rappers today is his ability to rap about life's highs and lows without continuous intense and offensive language. By doing this, LL has achieved more admiration, and in turn, credibility, than many of his fellow rap artists. As LL Cool J proclaimed on one of his releases, The G.O.A.T. he is still the Greatest of All Time. "As an artist, I feel I am constantly growing. It's not about money or power anymore. There's just a special feeling you get when you complete a project and present it to the world."