Sean John Combs was born November 4, 1969 in New York, and is an American entertainment mogul, record producer, actor and rapper. As of October 2006, his nickname and recording name is Diddy adopted in August 2005; previously, he had been known as Puff Daddy, P. Diddy, Sean John, Puff, The Big Puff, and Puffy. Sean presides over a media empire that includes the record label Bad Boy Records, the clothing lines Sean John and Sean by Sean Combs, a movie production company, and two restaurants. He has taken the roles of recording executive, performer, producer of MTV's "Making the Band," writer, arranger, clothing designer, and Broadway actor. Being the founder and CEO of Bad Boy, one of the driving forces in moving hip hop music mainstream, resulted in Combs becoming one of the wealthiest people in the entertainment industry.